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Antonette Goroch  (Executive Director & Co-Founder) is a musician, writer and mother, with deep roots in the San Francisco Bay Area Arts and Music community. As a musician, Antonette has toured throughout the U.S., Canada and Europe, having released ten recordings over the past fifteen years, both with her bands (Super Natural, The Hobbyists, Liesl’s Wet Dress and Amazon Mollies)  and as a soloist. She has also been a key member of management in several Bay Area based record labels and recording studios including Light Rail Records/Studios, Unicycle Records (a partnership with Bottom of the Hill, and one of the first digital download record labels), Rodent Records and Global American Studios. She has worked as a consultant with many companies instrumental in shaping the current media landscape including DirecTV, EchoStar, Tivo, Yahoo! and MPEG-LA.  Currently, Antonette resides in Oakland, CA with her husband and two kids. She divides her time between motherhood, her work as a freelance writer/consultant in the areas of digital media technology and business, music management and promotion; and recording/touring as a soloist and with her band Super Natural. Antonette holds a MA in Radio/TV/Film from the University of Wisconsin, Madison and a BA in Political Science from Humboldt State University. She enjoys traveling the world to feed an insatiable appetite for sampling food, language, art and culture from everywhere.

Michele Kappel-Stone (Contributing Events Promoter) is a multi-talented artist, musician and music industry maven. Originally from Baltimore and now based in Oakland she started her arts career as a member of Impossible Industrial Action, a Mid-Atlantic multi-media theater company that combined live projections, original music, and deft acting. Upon landing in San Francisco, she became one of the producers of Cabaret Diva, a variety show that featured a number of musicians and comics that went on to international careers.  In the mid-90’s she was a founding member of Garage-Pop Art Rock band, The Kirby Grips (Sympathy For the Industry), and began her life as a touring and recording musician. In the 2000’s she donned an alter-ego and became, Tippy Canoe, a uke-slinger and guitarist performing original Melodic Folk-Pop, and began to teach music.  She is currently developing a new Driving Pop/Melancholy Soul project called The Starlight Arena. Through her promotions and booking company, Late Bloomers Works, Michele is the talent buyer/publicist for the Starry Plough, one of Berkeley, CA’s most well respected and long running live music venues. She is married to writer/cartoonist Matty Stone, a.k.a The Bay Area Brit.

Cori Crooks (Workshops & Indie-Pop Up Director)is a seeker and teller, artfully documenting her unique take on life through a variety of media including prose, music, theater, visual art, and jewelry. Cori gained initial notoriety in 2004 through her art/life blog, “A Gag Reflex,” which followed the search for her paternity and established her as an off-beat, quirky talent with a devoted cult following of fans drawn to her edgy writing style. Her first book, a critically acclaimed mixed media art memoir entitled “Sweet Charlotte’s Seventh Mistake” was published by Seal Press in 2009, garnering such accolades as the Best Book List 2009/Tulsa World, Editor’s Pick/Curve Magazine, and Indie Press of the Month/Modern Times Bookstore, SF.Cori’s art work is born from thoughts about history, social class, and pop culture; blending the old and the new, exploring traditional crafts and techniques while giving them sassy modern twists. Her decorative miniature tile jewelry has been featured in group shows at the SFMOMA Artists Gallery, the California Museum, and is currently available through the the American Museum of Ceramic Art, the Phoenix Art Museum, the Catalina Island Museum, the Museum of Latin American Art, and in her online store. Cori is now finishing her second book, “Weda”, a graphic coming-of-age novel about cholas, Joan Jett, and unlikely friendships.